Attribution Models for Credit Unions
Some observations on lead attribution models written for credit union marketers and IT folks.
SEO, AI and Cooking
Some observations from an amateur chef about SEO, AI, and the future of Google
Go-To-Market Planning in ClimateTech
What should a ClimateTech startup include in a Go-To-Market guide?
Authenticity in Sales
Four tips from a marketer on the hows and whys of authenticity in sales.
Testing a Bank’s Brand Perception
How do you test the brand perception of a local bank? A marketer with a local bank asked this question. Here’s what I came up with.
Reasons to Hire a Fractional CMO
I just got off the phone with a fellow fractional CMO and we got to talking about why companies should hire a fractional CMO. So I came up with my reasons to hire a fractional CMO and I share them here
The Power of a Go-To-Market Strategy
Why a lean and mean startup should invest in a go-to-market strategy: an argument.