Clarity in Messaging. Clarity in Outcome.

Strategy and content that aligns with specific and attainable objectives.

Let’s Build Your Plan 
Trusted by leaders in their industry

Bringing Ideas to Life.

Big ideas need clear direction. We help you sharpen your strategy, establish goals, and perfect messaging to bring it beautifully vibrant and alive.

Sharpen Your Strategy

Define audience, positioning, messaging

Create with Purpose

Campaigns and Content that connect with your audience

Execute with Precision

Making it happen with expert planning and production

Gain Market Insights

Qualitative and quantitative data to make informed decisions

The Numbers Speak for Themselves

We come up with ideas and strategies that connect, inspire, and drive real growth.

Experience That Counts

20+

Years of experience helping businesses grow.

Trusted by Many

150+

Clients, from emerging startups to global brands.

Proven Success

100+

Campaigns launched with strategy, creativity, and impact.

Meet the Right Person for the Job

I’m Robert O’Shaughnessy, founder of OE. I’ve spent over 20 years bringing marketing strategy and vision to a variety of businesses and nonprofits. I founded OE back in 2013. What started as “all things digital” today includes work as a communications strategist and publicist, with a big focus on brand development ang go-to-market strategy.

Research and strategy, content and design, paid and organic - we dream big and make sure your messaging sticks.
Read my story 

Introducing Dan Bensman

Dan ensures campaigns and creative work achieve perfection. He is an award-winning writer and creative director with a passion for lending a compelling voice to brands, people, and causes.

His client experience includes FedEx, Sherwin-Williams, Best Buy, Verizon, UnitedHealth Group, Blue Cross Blue Shield and Kraft. Dan holds a master’s degree in business communications from the University of St Thomas.
Get in touch 

Big agency expertise, without big agency noise

With OE, you work directly with a senior team, no middlemen, no generic playbooks. There’s no unnecessary overhead, just seasoned pros ensuring every strategy makes sense for each client’s unique goals and budget. You get real expertise, clear communication, and solutions that work.

Real Results, from Real Businesses.

For over 20 years, we’ve led 100+ successful campaigns, helping startups scale, nonprofits drive change, and Fortune 500 companies make an impact.
"Robert led the marketing team that played a pivotal role in launching Rural 1st, a new brand for Farm Credit Mid-America, a lender in rural communities across the Midwest and South. As CMO, I was thoroughly impressed by the team’s ability to deliver exceptional results across the board—from creating a compelling logo and brand identity to executing a high-impact top-funnel awareness campaign. Robert also lead the consumer research that uncovered valuable insights that helped shape design and messaging. And then after we built and launched the new brand, they also developed mid- and bottom-funnel campaigns that were instrumental in driving leads and exceeding our annual goals. Throughout the process, Robert and his team demonstrated a deep understanding of the metrics that mattered to me, ensuring we could clearly measure and showcase success. And he did it with a smile. A delight to work with."
Tina Davis
Farm Credit Mid-America
“Robert has been instrumental in helping senhasegura, our Brazilian cybersecurity company, enter the US market. As both a strategic leader and hands-on team player, he balances vision with execution. He creates compelling content, guides our Substack presence, supports media outreach, and mentors our Brazil-based team on navigating the North American market. With a deep understanding of our goals, he consistently devises strategies to drive results. His expertise and dedication have made him an indispensable partner in launching our PAM platform in North America.”
Pedro
Senhasegura
“I engaged Robert when he was just starting out, and it was one of my best decisions. As CEO of MBK Homes, I needed expertise in digital advertising, and Robert delivered. He worked closely with my marketing team, presented to a private group of national homebuilder CEOs, and trained us all. He surpassed our goals, and we learned and grew in the process. Look at him now! I’d confidently engage Robert and his team for any marketing work."
Tim Kane
Ex-CEO, MBK Homes
“Working with Robert during the launch of Transformations Care Network was a game-changer. His expertise in marketing helped us build our brand, refine our messaging, and drive awareness. He brought creativity, insight, and a results-driven mindset while mentoring our team. Thanks to his leadership, we established a strong foundation for growth and success.”
Mark Heit
Transformations Care Network
“Robert and I have worked together in a number of capacities. His expertise especially in matters of positioning, go-to-market strategy, and research was obvious from our first interaction. As an agency owner myself, it’s an easy decision to refer clients to Robert and OE when they are not the right fit here because I know all the referrals will get exceptional creativity, strategy thinking, and a thoroughly results-driven approach.”
Whitney
Beacon

Q&As with Founder Robert O’Shaughnessy

Have a question in mind?
Contact us.

Get in touch 
What’s the difference between hiring OE and a big agency?

I like to say that with a big agency, you’re hiring the HR department, the payroll team, the accounting people and then after paying all that overhead, unless you’re a gigantic account, you’re probably getting handed to one in a rotating cast of account directors who are managing you + six other clients and working with a therapist on how to avoid burnout. Good luck with that! But with OE, when you hire us, you hire me. I work with all accounts directly and place the emphasis on direct, real, actions-oriented consultation. I handle strategy, go-to-market, research, and positioning and when we need a team, we’ve got one. Creative? Dan, the creative director, has got one of the best minds in the business. Video? It’s showtime. Anything we don’t have, we source. And you get a small, lean and mighty team without the giant agency overhead

How do you do it?

I lead strategy, client relations and, when appropriate, PR efforts. Dan Bensman is Creative Director and leads brand and campaign development and oversees all creative development. Plus there’s a great team for everything from new websites to video production.

What industries do you specialize in?

Clients have come from a wide variety of industries, Many are startups especially in the tech space including cybersecurity and SaaS. Other industries include finance, insurance, non-profits, real estate and, for a time, the nascent cannabis industry.

How do the free consultations work?

Just let me know you’re interested by filling out the contact form, then we’ll book a 30 minute needs analysis call.

How much do you charge?

Two fee structures are available. “Per project” SOWs are ideal for projects with a clear beginning, middle, and end with fixed deliverables. And monthly managed services plans are ideal for nurturing ongoing relationships with longer-term goals. The fee depends on each unique project and client. Non-profits and other organizations working to make the world a better place may be eligible for a discounted rate as are some early stage startups.

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